MICHAEL CURWOOD MICHAEL CURWOOD

AI Ethics: The Morality of the Digital Double in Corporate Video

What happens when you realise you're missing a single, critical transition shot? In 2026, the temptation to instantly spawn a photorealistic digital double of your C-suite talent using AI tools is incredibly high—but so are the ethical stakes. Before you patch your production timeline with a flawless algorithmic lie, we need to talk about where practical filmmaking ends and dangerous corporate deception begins.

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MICHAEL CURWOOD MICHAEL CURWOOD

5 tips for working with any production company or agency

Working with a video production company can be an exciting and rewarding experience, but it can also be a challenging one. In this article, we'll discuss some of the key best practices that you should keep in mind when working with us here at Squaregreen.

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MICHAEL CURWOOD MICHAEL CURWOOD

Are You Writing Scripts Worth Watching?

If telling isn’t selling then most corporate videos are doing it wrong. Here’s how Hollywood story writing frameworks can be used to improve your company’s videos.

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