How To Reduce Production Costs With Partnerships
“Money often costs too much.”
Video. Everyone wants it in their marketing strategy, but the cost of just one video can seem astronomical when compared to other collateral. But it doesn't have to be that way. I've found a creative way to work around tight budgets by aligning with similar businesses in your space.
We were commissioned to make a series of videos for a manufacturer of kitchen sinks and taps. We had planned to build a kitchen set as it wasn't practical to rip out and install multiple bench tops in a location home.
However, the client needed to cut the budget in half before production started which mean't the kitchen couldn't be built. Forever resourceful, we reached out to suppliers of kitchen cabinets, bench tops and appliances asking if they were willing to donate or lend product for our shoot.
To our surprise, they were all agreeable to donating product in exchange for free photography, running footage or mentions in social media posts and articles. The end result was that this additional exposure across multiple sites amplified the message, increased organic traffic and was a huge success for all of the companies involved.
Next time you're planning a video campaign, test the idea of collaborating with like-minded businesses and see what opportunites exist in your space.